From the advisor who charged $100K/year

I Used to Charge CEOs $100K for This.
Now I'm Giving It Away.

Will Gregg spent 50 years diagnosing and fixing businesses — as CEO of a global company acquired by a $15B conglomerate, and as a private advisor charging $100,000 a year. Now he's sharing his exact process. Have a real conversation, audit your business. Walk away with a solid game plan and a detailed diagnosis of where profit is hiding in your business.

Run the Diagnostic

One conversation. Five questions. Built for businesses doing $500K to $10M.

A Story from the Golf Course

I was playing golf a couple of years ago. Random pairing on a Tuesday tee time. Nobody knew anybody.

Somewhere around the fifth hole, two of them started talking about their business. Manufacturing company in the Midwest. Good clients. Long relationships. The kind of book most people would trade their best year for.

But their margins were shrinking. Had been for three years. Revenue kept going up, and profit kept going down, and they couldn't figure out why.

More revenue. Less profit. The classic trap.

After the round, they invited me to lunch. I asked them to walk me through their customer base. Not the big picture. The specifics.

Who's paying what? Who takes the most time? Where does the actual margin live after you account for hand-holding, rework, slow payers, and accounts that chew up your best people for the lowest return?

They'd never done it. Not once.

Twenty minutes. That's all it took. Three clients were eating them alive. Looked great on the revenue line. Terrible on the margin line. They were literally paying to keep those clients.

When we ran the numbers, $200K in annual margin was sitting in five clients they thought were their best accounts. One of those clients was actually costing them money. Not breaking even. Costing.

The money was always there. They just couldn't see it.

This is what I've done for 50 years. Walk into a business, ask the questions nobody else thinks to ask, and find what the owner has been walking past every single day.

What the Diagnostic Finds

Every business I've looked at in 50 years had at least one of these hiding in plain sight.

  • $200K in annual margin buried in a client base the owner thought was healthy
  • 45 days of cash stuck in receivables because nobody renegotiated payment terms
  • $40K/year in loans to vendors because the owner felt guilty about payment timing
  • A pricing structure that hadn't been updated since the business was half its current size

The money is almost never missing. It's stuck. In timing. In clients. In deals that made sense three years ago and don't anymore.

The Real Problem

Success creates the blind spot. The bigger the business, the harder it is to see.

Here's what nobody tells you: the skills that got you to $1M are the same skills that will keep you stuck at $3M. Your confidence — the thing that built everything — becomes a cage. You stop questioning what's working because it got you here. But "here" isn't "there."

The AltLevel™ Fix was designed to bypass the ego entirely. The questions are structured so that you arrive at the truth yourself. You can't argue with your own answers.

Every stuck business has a blind spot the owner created. My process finds it in one conversation.
The AltLevel™ Fix

A real diagnostic conversation. Not a quiz.

The same diagnostic process that used to require a $100K annual engagement and a seat across the table from Will. He trained an AI on his exact methodology — it listens, follows up, digs deeper, and doesn't stop until it finds what's actually going on.

01

The Mirror

Answer with radical honesty

The AI has a real conversation with you — not a form, not a quiz. It asks the questions Will would ask, listens to your answers, and follows up on the specifics.

02

The Map

See what you've been walking past

Your answers generate an AltLevel™ Fix report — a clear picture of where profit is hiding, which activities are draining you, and the specific structural problems you haven't been able to name.

03

The Fix

One move. Highest leverage.

Not a list of 20 things. One specific, prioritized action — the single highest-leverage change you can make this month.

What Your AltLevel™ Fix Reveals

Four things hiding in every stuck business.

Revenue Concentration Risk

How dependent you are on your top clients — and the precise financial exposure if any one of them leaves tomorrow.

Margin Drain Identification

Which clients, projects, or activities are costing you more than they generate. The accounts that look great on paper and bleed you dry in practice.

Time-to-Revenue Audit

Where you're spending hours that have zero connection to income. The hidden tax on your time that you've normalized.

The One Move

The single highest-leverage change to make this month. Not theory. Not a framework. The specific action that creates the largest impact with the least friction.

What Clients Are Saying
★ ★ ★ ★ ★

"In one conversation he found $340K I was leaving on the table. One conversation."

CEO, Professional Services
$4.2M revenue
★ ★ ★ ★ ★

"He's actually built and sold businesses. He knows what it feels like to make payroll, lose a client, and bet everything on a decision."

Founder, E-Commerce Brand
$1.8M revenue
★ ★ ★ ★ ★

"The questions were uncomfortably accurate. I'd been avoiding the answers for three years."

Owner, Construction Company
$6M revenue
Who This Is For (And Who It's Not)

This diagnostic was built for a specific kind of builder.

You're running a real business. $500K to $10M in revenue. You have clients, a team, and something that works — but something's off and you can't name it. Revenue is growing but profit isn't keeping pace. Or you've hit a ceiling and the old playbook isn't breaking through it.

You've probably hired a consultant before. Maybe you got a 90-page deck you never opened. Maybe you got advice that sounded smart but didn't move anything.

This is different. This is a conversation — not a presentation. And it finds the specific thing that's stuck, not the generic thing that's "wrong."

This Is NOT For

  • Pre-revenue startups or side projects
  • Businesses under $500K (the diagnostic assumes operational complexity)
  • Anyone looking for validation instead of truth
  • Anyone who wants a report instead of a result
The Man Behind the Audit

Will Gregg

50 years in the arena. Not the bleachers.

As a founder, Will built a company from nothing and grew it into a global chemical technology operation spanning four continents. As CEO of SDC Technologies, he led the company from startup to acquisition by a $15 billion Japanese conglomerate. The patented technologies were used by major players in eyewear, aerospace, and automotive systems worldwide. The company is celebrating its 40th year in business.

After the exit, Will became a private strategic advisor to CEOs and founders — working across Asia, Europe, and the Americas. Not coaching. Not courses. Across-the-table problem solving for operators who needed someone who'd actually been in the chair.

The AltLevel™ Fix is a refined version of the exact proprietary process he ran with clients in $100K engagements — the same questions, the same pattern recognition, designed to find the one thing businesses can't see because their own success put it in their blind spot.

CEO, SDC Technologies (Global)Acquired by $15B conglomeratePrivate advisory: $100K/yearOakley, Aerospace, AutomotiveClients across 4 continents50+ years building & fixing businessesAltLevel™ Fix: Available NowScottsdale, Arizona
Beyond the Audit

When the Audit finds something big, here's what happens next.

The AltLevel™ Fix gives you the picture. But a picture isn't a fix. If what it reveals warrants going deeper, Will offers a private Teardown engagement for operators who are ready to act.

1

The Deep Dive Interview

A comprehensive diagnostic conversation where Will digs into the specifics the audit can't reach — your team, your clients, your operations, your real numbers.

2

The Audit Report

A detailed analysis of exactly where your business is leaking money, time, and opportunity — with a prioritized plan built to fix it in the right sequence.

3

Implementation Support

Will doesn't hand you a report and disappear. You get ongoing access to make sure what the audit found actually gets fixed.

Start with the AltLevel™ Fix. If what it finds resonates, the audit conversation happens naturally. No pitch. No pressure. The results speak for themselves.

The AltLevel™ Ecosystem

Tools built from fifty years of pattern recognition.

Every tool in the ecosystem exists because I needed it — first for my own businesses, then for the CEOs I coached. Now it's yours.

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AltLevel™ Fix
The same diagnostic I run on every business I look at — now yours. A real AI conversation that finds what you've been walking past.
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Go Deeper
The Comprehensive Audit
Five layers of analysis. Board-ready playbook. The same depth I used on my own companies and with the CEOs I coached — systematized for yours.
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I spent 50 years doing this in boardrooms, on golf courses, and across tables from CEOs who couldn't see what was right in front of them. Now the same diagnostic runs in a conversation you can have from your desk.

Five questions. Your honest answers. A diagnostic that shows you where the money is hiding.

If the diagnostic doesn't show you something about your business that you didn't already know — I'll be the first to tell you. No hard sell. No upsell. Just the truth about what's there.
Run the Diagnostic →

— Will

P.S. Want the full picture? Every blind spot, every gap, every dollar — with a McKinsey-grade action plan to fix it.

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Talk to Will directly.

Have a question about the tools, want to discuss a Teardown, or just want to say hello? Drop a message. I read every one.

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