From the advisor who charged $100K / year

The same diagnostic CEOs paid $100,000 a year for.
Yours free.

Good revenue. No profit. No idea why. That's the call I get every week from business owners doing $1M, $5M, $10M — and they can't figure out where the money goes. I can. I've been finding it for 50 years across four continents. The fix isn't complicated. But you'll never see it from the inside.

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Get Your Blind Spot Brief

Free · Confidential · A real conversation, not a quiz

50+Years in Business
4Continents
CEOSDC Technologies
Acquiredby $15B Mitsui Corp
Will Gregg — The AltLevel™ CEO

It started on a golf course.

Random pairing. Two strangers. Somewhere around the third hole, the other guy mentions he owns a manufacturing company. Good revenue. Growing team. But something's off — he can feel it, he just can't name it.

By the seventh hole, I'd found it. Three clients were eating him alive — burning his margins, consuming his best people, and creating the illusion of growth while quietly draining the business. He had no idea. He was too close to see it.

That conversation — twenty minutes between shots — was worth more than the last two consultants he'd hired combined. Not because I'm smarter. Because I've been on both sides of that table for fifty years.

"The money was always there. They just couldn't see it."

I've had that same conversation hundreds of times since. On planes. In boardrooms. Over coffee. The pattern is always the same: a business that works, an owner who's too close, and a blind spot that's costing them everything.

That's why I built the Blind Spot Brief. Not everyone can sit across from me on a golf course. But everyone deserves to see what they've been missing.

Success creates the blind spot.

The skills that got you to $1M are the same skills that will keep you stuck at $3M. You're not failing — you're succeeding at the wrong things. The business grew around your instincts, your relationships, your hustle. And now those same strengths are hiding the problems you can't afford to ignore.

You don't need more advice. You don't need another consultant who charges by the hour to tell you what you already know. You need someone who's been where you are — who's built it, broken it, fixed it, and sold it — to look at your business with fresh eyes and tell you the truth.

That's what I've done for fifty years. That's what the Blind Spot Brief does in minutes.

Three steps. One conversation. Total clarity.

This isn't a quiz. It's a diagnostic built on the same framework I've used with CEOs across four continents for fifty years.

Step 01

The Mirror

Radical honesty about where your business actually stands. Not where you think it is. Not where your team tells you it is. Where it actually is.

Step 02

The Map

See what you've been walking past every day. The revenue concentration risk. The margin drains. The time-to-revenue gaps. The patterns hiding in plain sight.

Step 03

The Fix

One move. Highest leverage. The single change that creates the biggest shift in your business — identified, explained, and ready to execute.

Mirror → Map → Fix

What your Brief reveals.

Revenue Concentration Risk

How dependent you are on a small number of clients — and what happens if one of them leaves tomorrow.

Margin Drain Identification

Where your profit is leaking — the clients, services, or operations that cost more than they return.

Time-to-Revenue Audit

How long it takes to turn effort into cash — and where the bottlenecks are slowing everything down.

The One Move

The single highest-leverage change you can make right now — the one that shifts everything downstream.

★ ★ ★ ★ ★

"In one conversation he found $340K I was leaving on the table. One conversation."

CEO, Professional Services
$4.2M revenue
★ ★ ★ ★ ★

"He's actually built and sold businesses. He knows what it feels like to make payroll, lose a client, and bet everything on a decision."

Founder, E-Commerce Brand
$1.8M revenue
★ ★ ★ ★ ★

"The questions were uncomfortably accurate. I'd been avoiding the answers for three years."

Owner, Construction Company
$6M revenue

Built for decision makers who've already built something real.

This Is for You If

  • You're doing $500K–$10M in revenue
  • Your business works but it's harder than it should be
  • You've tried consultants and they missed the point
  • You want a system, not more opinions
  • You're ready to act on what you find

Probably Not If

  • You haven't launched yet
  • You're looking for hacks and shortcuts
  • You want someone to do it for you
  • You'd rather collect ideas than use them
  • You're not willing to hear the truth

Will Gregg — The AltLevel™ CEO

Founding member of SDC Technologies — originally a joint venture between Dow Chemical and Pilkington Glass (UK). Built it into a global leader in optical coatings for Oakley, aerospace, and automotive. The company was acquired by Mitsui Chemicals, a $15 billion conglomerate. It's still an ongoing concern celebrating its 40th year.

After SDC, Will spent decades as a $100,000/year strategic advisor to CEOs across four continents — the person they called when the business looked good on paper but felt wrong in the gut. He's coached founders through exits, turnarounds, and the kind of growth that breaks everything if you're not ready for it.

Now he's taken fifty years of pattern recognition and built the AltLevel™ ecosystem — AI-powered tools that do what he's always done: find what's broken, fix it, and move on. The Blind Spot Brief is the first conversation. The Teardown goes deeper. The Build and Retainer scale what works.

Based in Scottsdale, Arizona. Still building. Still finding the money.

When you're ready to go deeper.

The Blind Spot Brief shows you the surface. The Teardown shows you everything. A board-ready diagnostic built on five layers of analysis.

01

Deep Dive Interview

A structured conversation that goes beyond the Brief — into your operations, your team, your market position, and the decisions that got you here.

02

The Teardown Report

A comprehensive diagnostic document: blind spots identified, margin drains quantified, counter-moves mapped, and a prioritized action plan.

03

Implementation Support

Not just a report that sits on a shelf. Guidance on executing the highest-leverage moves — with Will available for the decisions that matter most.

Tools built from fifty years of pattern recognition.

Every tool in the ecosystem exists because I needed it — first for my own businesses, then for the CEOs I coached. Now it's yours.

Read
THE FIX Newsletter
Tuesdays: what I'm seeing across the businesses I work with. Thursdays: one pattern from 50 years, told straight. Short. Blunt. No filler.
Diagnose
The Blind Spot Brief
The same diagnostic I run on every business I look at — now yours. A real AI conversation that finds what you've been walking past.
Go Deeper
The Full Teardown
Five layers of analysis. Board-ready playbook. The same depth I used on my own companies and with the CEOs I coached — systematized for yours.

You already know something is off.
Let's find out what it is.

The Blind Spot Brief takes minutes. It asks the questions nobody's asked your business — and shows you what the answers cost.

Get Your Blind Spot Brief

Built for owners doing $500K–$10M · Free · No pitch at the end

P.S. — The Brief is the surface layer of the diagnostic I've spent 50 years building. It shows you the first pattern. If what you find makes you want to see deeper — the blind spots, the counter-moves, the plays nobody else sees — there's a full Teardown for that. But start here. A few minutes of honesty. See what it finds.

— Will

Talk to Will directly.

Have a question about the tools, want to discuss a Teardown, or just want to say hello? Drop a message. I read every one.